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  • Writer's pictureJennifer Whitlock

Top 3 Reasons To Hire A Professional Photographer in a Hot Seller's Market!

Updated: Jan 17, 2022

It's easy to take pictures of your upcoming listing using your cell phone, however, before you do, consider these top 3 reasons why you should consider hiring a professional.

#1. Your Brand Is Your Marketing

In the digital age, a brand is more than your headshot. It is your visual voice. It's also about creating a consistent experience for prospective clients. That's why you should hire a professional photographer for any media going out under your name or business.

When an agent uses poor imagery in their listings or headshot, it says a lot about the professionalism of the industry. People trust consistent experiences, and housing is a major purchase that buyers and sellers do not want to entrust to an amateur.

If you want to build a business, not just get a quick job, you should work closely with a photographer and media company that understands your company's brand, image, and target audience.

#2. Sellers Talk

Can you afford to lose your most valuable marketing tool...your customers, if this market slows down? Word-of-mouth advertising is cost-effective and extremely effective. When you work with a client, they are giving you access to one of their most valuable resources, and if they feel you are worth their trust, they will absolutely rave about you.

On the flip side, imagine being a seller who hires a real estate agent who displays subpar pictures of their house. Even if the house sells quickly, the seller will probably feel "cheated" and think that their home could have been sold for more money if their agent had paid attention to detail. Your clients will be your biggest fans. Make sure you treat them well before, during & after the sale.

#3. Low-Quality Pictures Do Not Entice Buyers To Act

Did you know that according to the NAR (National Association of Realtors) that homes with good quality images & photography sell 32% faster and for a higher list price? Just by using professionally-created imagery, you can give yourself a 32% raise! If that is the case, it is a win-win not only for an agent's commission check but also for the seller. Keeping that in mind...when buyers compare listings at the same price, a professional image is a big advantage. Looking through the eyes of a potential buyer…Which home are they more likely to buy?

1. The cluttered-up home with shoddy pictures or

2. The home with an immaculate presence both online & in person

If you guessed #2 you are correct. Buyers are less likely to place top offers on a home that visually looks as if the sellers do not care about their property. From staging to video & photography a home should put its best foot forward to get top dollar.

With all these reasons to use a professional photographer, I am shocked at the number of bad pictures I see daily on the MLS. It not only reflects badly upon the agent who decided to use poor imagery but also the real estate industry in general. Truly with this much money at stake… I think agents should ask themselves if they are doing a disservice to their clients by representing their listing in a poor light. Most real estate photographers can turn around a listing’s photography in 24-48 hours once the pictures are taken. At Whitlock Productions, agents can book an appointment quickly online or give us a call. Our belief is that it is far better to wait a day…than have a listing sit on the market, get a lesser offer, or have the buyer pull out during the due diligence period because they found another home that was represented impeccably.

If you are looking for a real estate photographer, check out our services by clicking here. You can also schedule an appointment so that we can chit-chat by calling 704-997-9256.


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